Celgene Associate Director, IT Commercial Marketing in Summit, New Jersey

Description

Celgene is a global biopharmaceutical company leading the way in medical innovation to help patients live longer, better lives. Our purpose as a company is to discover and develop therapies that will change the course of human health. We value our passion for patients, ​quest for innovation, spirit of independence and love of challenge. With a presence in more than 70 countries, and growing - we look for talented people to grow our business, advance our science and contribute to our unique culture.

This role is recognized as a Marketing Service owner. The incumbent will be responsible for leading IT marketing services, execution and support across brand websites, multi-channel marketing capabilities and website analytics. With a rapidly growing Commercial online presence, the marketing service owner will be responsible for supporting co-promotions and product launches ensuring Celgene’s product .com website preparedness and launches are executed in alignment with business and IT strategy, as well as any relevant technology and compliance standards. This individual will be will be involved in multi-channel discussions, often requiring her/him to collaborate with various IT and/or Commercial business contacts throughout the digital lifecycles.

Responsibilities will include, but are not limited to, the following:

  • Act as a marketing IT services owner, lead execution and support across brand marketing, product .com sites, web analytics, mobile applications, and multi-channel marketing campaigns.

  • IT Service owner for marketing automation (Salesforce Marketing Cloud), Lead development and execution of cross-channel campaigns to launch new products and brands.

  • Lead the enablement of enhanced web analytics.

  • Serve as the point of contact for agency partner and license reseller, manage annual agreements and licensing for Google analytics 360 and other digital marketing capabilities.

  • Point-of-Contact for all US Commercial website deployments, escalations and inquiries.

  • Responsible for Service delivery, application development, system configuration, integrations, project execution and post-launch support leveraging managed services.

  • Be a thought leader in multi-channel discussions, often collaborating with various IT or Commercial business contacts throughout the digital lifecycles.

  • Oversee contractors, managed services providers, external vendors during project delivery activities across franchises and responsible for on time on budget quality results.

  • Work with creative agencies to implement processes, changes, updates to digital content.

  • Develop governance and a robust, scalable support model for brand websites.

  • Work with brand teams, IT business partners, 3rd party vendors to oversee and direct delivery of new web sites and marketing landing pages using web content management capabilities in alignment with IT strategy.

  • Work with product teams to develop insights from real-time integrated data analytics

  • Innovate and partner to implement digitally enabled solutions aligned to integrated business and IT strategies and customer needs

  • Lead high performing scrum/agile teams of highly skilled individuals in developing and deploying solutions for Mobile, .COM Product websites and Marketing.

  • Work collaboratively with IT Business Partners, PMO, Enterprise Architects, IT service leads, Business stakeholders to plan and deliver initiatives

  • Achieve overall excellence by managing to an agile development format and fostering teamwork and collaboration in a matrix team.

Scope:

  • Span of Control – Multi-franchise, cross functional, enterprise technology capabilities. Will provide guidance to approximately 5 to 7 employee staff with additional contractor and vendor management responsibilities.

  • Interacts w/ - IT Directors, IT Service Leads, Business Executives and Leaders, External Business Partners, Vendors and service providers.

Skills/Knowledge Required:

  • Greater than 10 years’ experience with hands on experience developing marketing, digital technology solutions for web and mobile channels.

  • 7+ years of experience in leading staff and leveraging managed services and contractors for operational activities.

  • 7+ years of full lifecycle implementation experience using various SDLC methodologies, including DevOps, XP, Agile and Waterfall

  • Subject matter expertise in delivery of services that support Marketing, Mobile, Content Management, .COM Websites, and Digital.

  • Strong knowledge and experience with Salesforce Marketing/Sales Cloud.

  • Strong knowledge and experience with Google Analytics 360.

  • Experience with Salesforce Marketing Cloud and/or Sales Cloud.

  • Experience with Artificial Intelligence (AI) and/or IoT a plus

  • Experience with Master Data Management (MDM), Analytics and Data/Information Integrations.

  • Strong customer centric skills as well as advanced ability to liaise with business functions

  • Pharmaceutical/Biotechnology experience preferred.

#LI-POST

Celgene is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Celgene complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Celgene in the U.S.COMMITTED TO IMPROVING THE LIVES OF PATIENTS WORLDWIDE

At Celgene, we seek to deliver truly innovative and life-changing drugs for our patients. Our vision as a company is to build a major global biopharmaceutical corporation while focusing on the discovery, the development, and the commercialization of products for the treatment of cancer and other severe, immune, inflammatory conditions.

“At Celgene, we seek to deliver truly innovative and life-changing drugs for our patients.”

There are more than 300 clinical trials at major medical centers using compounds from Celgene. Investigational compounds are being studied for patients with incurable hematological and solid tumor cancers, including multiple myeloma, myelodysplastic syndromes, chronic lymphocytic leukemia (CLL), non-Hodgkin’s lymphoma (NHL), triple-negative breast cancer and pancreatic cancer. As committed as we are to clinical accomplishment, we are equally committed to patient support, which is a guiding principle at Celgene. We believe all who can benefit from our discoveries should have the opportunity to do so. Celgene puts patients first with industry-leading programs that provide information, support and access to our innovative therapies.